Rich Nelson holds a degree in Economics from Western Illinois University. At the time of his attendance it was the only US College offering a program in real-time commodity market trading. His market focus is on identifying the market’s changing perception of value using both Market Profile® and fundamental analysis. He started with Allendale in 1997 as the staff economist and has worked his way up to Chief Strategist. He is in charge of all research and price forecasting for the firm. As part of his duties, he is the company spokesman with regular contributions to newswires, radio, and television. His ongoing practice of judo also offers many lessons that apply directly to markets.